Bridgestone Potenza S-03 Pole Position Tires | Cogg's Tire Service, Inc. in Oxnard, CA

Innovative Tire Design - A Comprehensive Tire Design Method; This method improves handling in wet or dry conditions and reduces irregular treadwear by combining an ideal tread design, casing shape, materials and construction.

Innovative Roundness - Rounder Is Better; Rounder overall tire shape provides better balance for wet or dry handling.

Innovative Compound - Longer Is Stronger; L.L. Carbon utilizes a special form of molecular re-engineered carbon black, a key factor in improving tire wear while enhancing wet performance.

Super EPC; Super EPC consists of advanced technologies, an Anti-Hardening Resin and Link Stabilizing Agent, to help counteract the effects of heat so tires have the flexibility needed for wet performance as they wear.

Dual Layer Tread; As the tire wears, more of the inner tread is exposed so the tire continues to have excellent grip in wet conditions.

Particle Z; A compound additive that works in tandem with base and top compounds and improves tire flexibility to enhance wet performance.

Hydro Evacuation Surface (H.E.S.); H.E.S. more efficiently channels water away from the tread to reduce the risk of hydroplaning.

Innovative Tire Design - A Comprehensive Tire Design Method; This method improves handling in wet or dry conditions and reduces irregular treadwear by combining an ideal tread design, casing shape, materials and construction.

Innovative Roundness - Rounder Is Better; Rounder overall tire shape provides better balance for wet or dry handling.

Innovative Compound - Longer Is Stronger; L.L. Carbon utilizes a special form of molecular re-engineered carbon black, a key factor in improving tire wear while enhancing wet performance.

Super EPC; Super EPC consists of advanced technologies, an Anti-Hardening Resin and Link Stabilizing Agent, to help counteract the effects of heat so tires have the flexibility needed for wet performance as they wear.

Dual Layer Tread; As the tire wears, more of the inner tread is exposed so the tire continues to have excellent grip in wet conditions.

Particle Z; A compound additive that works in tandem with base and top compounds and improves tire flexibility to enhance wet performance.

Hydro Evacuation Surface (H.E.S.); H.E.S. more efficiently channels water away from the tread to reduce the risk of hydroplaning.

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